Pricing
Essential
GTM clarity, out of the box.
$1,250/mo
| Features | |
| BI SpreadsheetA spreadsheet connected directly to your data . | |
| DashboardsDashboards backed by the flexibility of a spreadsheet. | |
| Push to SlackAutomatically push dashboards to Slack. | |
| Forward Deployed AnalystA dedicated analyst who builds your initial reports. | |
| AnalystAsk a question, Analyst answers with a spreadsheet model. | +$599/mo |
| Data refreshHow often your data sources sync with Equals. | Every 6 hours |
| InfinityWork with large data sets with no row limits. | |
| Enterprise SSOAuthenticate through Okta, Azure AD, and more. | |
| WritebackPush data from Equals back to your CRM. | |
| Users | |
| Unlimited viewers | |
| Unlimited editors | |
| Included connections (your choice) | |
| Unlimited CRM and Billing or 1 Warehouse | |
| Additional connections | |
| Billing | +$699/mo |
| Paddle | +$699/mo |
| Sequence | +$699/mo |
| Stripe | +$699/mo |
| CRM | +$699/mo |
| Attio | +$699/mo |
| HubSpot | +$699/mo |
| Salesforce | +$699/mo |
| Accounting | +$699/mo |
| NetSuite | +$699/mo |
| Quickbooks | +$699/mo |
| Xero | +$699/mo |
| Analytics | +$699/mo |
| Google Analytics | +$199/mo |
| Mixpanel | +$699/mo |
| PostHog | +$699/mo |
| Segment | +$699/mo |
| Database | +$199/mo |
| Import Scripts | +$199/mo |
| MySQL | +$199/mo |
| Postgres | +$199/mo |
| SQL Server | +$199/mo |
| Replicated DB | |
| Support | +$699/mo |
| Intercom | +$699/mo |
| Zendesk | +$699/mo |
| Warehouse | +$699/mo |
| BigQuery | +$699/mo |
| Clickhouse | +$699/mo |
| Dremio | +$699/mo |
| Redshift | +$699/mo |
| Snowflake | +$699/mo |
Business
Always up-to-date, fully integrated.
$2,000/mo
| Features | |
| BI SpreadsheetA spreadsheet connected directly to your data . | |
| DashboardsDashboards backed by the flexibility of a spreadsheet. | |
| Push to SlackAutomatically push dashboards to Slack. | |
| Forward Deployed AnalystA dedicated analyst who builds your initial reports. | |
| AnalystAsk a question, Analyst answers with a spreadsheet model. | +$599/mo |
| Data refreshHow often your data sources sync with Equals. | Every hour |
| Enterprise SSOAuthenticate through Okta, Azure AD, and more. | |
| InfinityWork with large data sets with no row limits. | |
| WritebackPush data from Equals back to your CRM. | |
| Users | |
| Unlimited viewers | |
| Unlimited editors | |
| Included connections (your choice) | |
| Unlimited CRM and Billing or 1 Warehouse | |
| Additional connections | |
| Billing | +$699/mo |
| Paddle | +$699/mo |
| Sequence | +$699/mo |
| Stripe | +$699/mo |
| CRM | +$699/mo |
| Attio | +$699/mo |
| HubSpot | +$699/mo |
| Salesforce | +$699/mo |
| Accounting | +$699/mo |
| NetSuite | +$699/mo |
| Quickbooks | +$699/mo |
| Xero | +$699/mo |
| Analytics | +$699/mo |
| Google Analytics | +$199/mo |
| Mixpanel | +$699/mo |
| PostHog | +$699/mo |
| Segment | +$699/mo |
| Database | +$199/mo |
| Import Scripts | +$199/mo |
| MySQL | +$199/mo |
| Postgres | +$199/mo |
| SQL Server | +$199/mo |
| Replicated DB | +$699/mo |
| Support | +$699/mo |
| Intercom | +$699/mo |
| Zendesk | +$699/mo |
| Warehouse | +$699/mo |
| BigQuery | +$699/mo |
| Clickhouse | +$699/mo |
| Dremio | +$699/mo |
| Redshift | +$699/mo |
| Snowflake | +$699/mo |
|
Essential GTM clarity, out of the box. $1,250/mo |
Business Always up-to-date, fully integrated. $2,000/mo |
|
|---|---|---|
| Features | ||
| BI Spreadsheet A spreadsheet connected directly to your data . | ||
| Dashboards Dashboards backed by the flexibility of a spreadsheet. | ||
| Push to Slack Automatically push dashboards to Slack. | ||
| Forward Deployed Analyst A dedicated analyst who builds your initial reports. | ||
| Analyst Ask a question, Analyst answers with a spreadsheet model. | +$599/mo | +$599/mo |
| Data refresh How often your data sources sync with Equals. | Every 6 hours | Every hour |
| Infinity Work with large data sets with no row limits. | ||
| Enterprise SSO Authenticate through Okta, Azure AD, and more. | ||
| Writeback Push data from Equals back to your CRM. | ||
| Seats | ||
| Unlimited viewers | ||
| Unlimited editors | ||
| Included connections (your choice) | ||
| Unlimited CRM and Billing or 1 Warehouse | ||
| Additional connections | ||
| Billing | +$699/mo | +$699/mo |
| Paddle | +$699/mo | +$699/mo |
| Sequence | +$699/mo | +$699/mo |
| Stripe | +$699/mo | +$699/mo |
| CRM | +$699/mo | +$699/mo |
| Attio | +$699/mo | +$699/mo |
| HubSpot | +$699/mo | +$699/mo |
| Salesforce | +$699/mo | +$699/mo |
| Accounting | +$699/mo | +$699/mo |
| NetSuite | +$699/mo | +$699/mo |
| Quickbooks | +$699/mo | +$699/mo |
| Xero | +$699/mo | +$699/mo |
| Analytics and events | +$699/mo | +$699/mo |
| Google Analytics | +$199/mo | +$199/mo |
| Mixpanel | +$699/mo | +$699/mo |
| PostHog | +$699/mo | +$699/mo |
| Segment | +$699/mo | +$699/mo |
| Database and scripts | +$199/mo | +$199/mo |
| Import Scripts | +$199/mo | +$199/mo |
| MySQL | +$199/mo | +$199/mo |
| Postgres | +$199/mo | +$199/mo |
| SQL Server | +$199/mo | +$199/mo |
| Replicated DB | +$699/mo | |
| Support | +$699/mo | +$699/mo |
| Intercom | +$699/mo | +$699/mo |
| Zendesk | +$699/mo | +$699/mo |
| Warehouse | +$699/mo | +$699/mo |
| BigQuery | +$699/mo | +$699/mo |
| Clickhouse | +$699/mo | +$699/mo |
| Dremio | +$699/mo | +$699/mo |
| Redshift | +$699/mo | +$699/mo |
| Snowflake | +$699/mo | +$699/mo |
Testimonials
Insights that drive revenue.
See why teams choose Equals for GTM analytics.
“Equals has fundamentally changed how we operate. The ability to get real-time revenue insights has been a game changer for our growth.”
Marty Kausas
Co-founder & CEO, Pylon
“Equals is where I do all of my analysis. It gives me back at least an hour or two every week. You’ll never get my hands off of this product.”
Nicolas Malianni
Head of Accounting, Notion
“The sales dashboard is exactly what our team needs to see—it helps us quickly identify areas for improvement.”
Kenzo Hirakawa-Wong
VP of Finance, Thanx
“Every day, I open Equals and know exactly what’s working and what’s not. It’s the heartbeat of how we run the business.”
Nico Ferreyra
Co-founder & CEO, Default
“We’ve never seen the team engage with data like they have in Equals. With all our metrics in a spreadsheet it’s easy for anyone to dive in.”
Leanne Harte
Senior Manager, Intercom
Frequently asked questions
We partner with Fivetran to offer connections to hundreds of SaaS apps. If you need a connector not listed, book a demo. There’s a good chance we can connect to it.
Yes. A forward deployed analyst will be assigned to your account to help you get started. They will configure the data sync, any required transformations, and deliver a handful of spreadsheets tailored to your business and powered by your live data. Within a week you’ll typically have spreadsheets and dashboards ready to use.
Each plan includes 2 implementations, each connector purchase includes 1 implementation, and any additional implementation needs are $5k per 10 hours of work.
Yes. Our implementation is just a starting point. Equals is a fully-featured spreadsheet, so you can build, extend, and customize however you like.
Yes. We tailor the trial period to each customer’s needs. But you will always have an opportunity to try Equals before committing.
No. You can use Equals as much as you want. We do not limit the number of queries, spreadsheets, or dashboards.
We do have a fair use policy for connections powered by our partner Fivetran. Under rare circumstances, and in consultation with you, we may need to adjust the pricing for a high-volume connector.
We offer Slack, email, and chat support to all customers. During implementation, your forward deployed analyst is available to help you get started.
Data security is a top priority. We’re SOC 2 Type II certified. All data is encrypted at rest, and any credentials you provide are locked down with restricted access. Our team brings years of engineering experience from companies like Meta, Amazon, Google, and Intercom—so you can trust we’ve built Equals with security and reliability at its core. Additionally, you can restrict access to specific dashboards or spreadsheets, making sure your data is only shared with the right people.
Upgrade to real-time insights.
Gain next-level clarity on pipeline, sales conversion, ARR, and more—no CSVs ever.