Trusted AI analytics

1. Build

Understand your pipeline, ARR, engagement, and more.
Build once, iterate for years.

RevOps Analyst at a Series C startup

Build a daily pipeline pacing chart, created vs won across quarters

Founder at a Series A startup

Build a weekly ARR dashboard with the key metrics for our GTM meeting

Head of RevOps at an AI company

Which customers are dragging our AI margin into the red?

2. Trust

Answer your team’s questions from trusted work.
Same question, same answer.

ARR Build Analytics workbook, approved as a canonical source of truth

Kevin 9:21 AM

@equals what’s our NNARR from last month?

👀 1

Equals APP 9:22 AM

Your net new ARR (NNARR) for April 2026 was $156,189. This is calculated from your team’s source-of-truth Annual Recurring Revenue workbook.

Would you like me to break this down further — e.g. by component (Gross New, Expansion, Contraction, Churn) or by business unit (sales vs. self-serve)?

Kevin 9:23 AM

Breakdown by business unit

Equals APP 9:24 AM

Here’s the April 2026 NNARR breakdown by business unit:

Sales: $160,237
Self-serve: -$3,048
Total: $156,189

Sales was positive, but self-serve dragged the overall number down with net churn/contraction. Do you want to dig deeper into the components (Gross New, Expansion, Churn, etc.) for either segment?

3. Deploy

Wire your numbers into how your company operates.
A system, not an artifact.

Daily Sales Pipeline summary posted by Equals into a #exec-team Slack channel

Brief your team

Scheduled Slack (or email) push keeps everyone updated in real time, freeing you from last-minute screenshot duty.

A Salesforce Accounts table with ARR values updated from Equals two minutes ago

Update your CRM

Fix input errors, add missing details, and push calculated values into your CRM from Equals.

Ask panel answering a question about customer usage next to an ARR Daily Pulse dashboard

Ask dashboard

Ask follow-up questions on any dashboard and get answers backed by the same trusted spreadsheet logic.

A Pipeline overview chart embedded live inside a Notion page

Embed in Notion

Drop live charts and tables into Notion, Coda, or any wiki—always in sync with the source.

4. Foundations

Equals syncs your team’s tools to a managed warehouse.
No data stack or team required.

AI

Builds dashboards, models, and reports for you.

Spreadsheet

A calculation layer that’s easy to audit, trust, and collaborate on.

Warehouse

All your GTM data synced and cleaned in a Snowflake instance we run for you.

AI

Builds dashboards, models, and reports for you.

Spreadsheet

A calculation layer that’s easy to audit, trust, and collaborate on.

Warehouse

All your GTM data synced and cleaned in a Snowflake instance we run for you.

5. Testimonials

How serious teams use AI to deliver trusted answers to their companies.

“You guys cooked with this one. This is better for viewing data than anything Salesforce has built—it answers real business questions and makes the data easy to act on.”

Connor Nowinski
VP Finance, 11x

“Questions like ‘pipeline by AE and deal type’ used to mean long Slack threads. Now I ask a question and get an answer in minutes—no SQL, no back-and-forth.”

Joe Ryan
CRO, Expo

“Equals cut our data preparation and analysis time by over 90%, shifting our team’s focus from data wrangling to insights and strategy.”

Dean Anderson
Strategy + Ops, Thanx

“A big part of my job is fielding daily data requests. What used to take an hour now takes about 10 minutes, and all I need to do is give Equals a few clarifying prompts.”

Katie Taylor-Kramme
Operations, Atticus

AI for the numbers
that can’t be wrong.

Understand your pipeline, ARR, engagement, and more.
Build once, iterate for years.

Answer your team’s questions from trusted work.
Same question, same answer.

Wire your numbers into how your company operates.
A system, not an artifact.

Equals syncs your team’s tools to a managed warehouse.
No data stack or team required.

How serious teams use AI to deliver trusted answers to their companies.

Stop vibe-coding your numbers.
Start trusting them.

AI for the numbers that can’t be wrong.

Understand your pipeline, ARR, engagement, and more. Build once, iterate for years.

Answer your team’s questions from trusted work. Same question, same answer.

Wire your numbers into how your company operates. A system, not an artifact.

Equals syncs your team’s tools to a managed warehouse. No data stack or team required.

How serious teams use AI to deliver trusted answers to their companies.

Stop vibe-coding your numbers. Start trusting them.

AI for the numbers
that can’t be wrong.

Understand your pipeline, ARR, engagement, and more.
Build once, iterate for years.

Answer your team’s questions from trusted work.
Same question, same answer.

Wire your numbers into how your company operates.
A system, not an artifact.

Equals syncs your team’s tools to a managed warehouse.
No data stack or team required.

Stop vibe-coding your numbers.
Start trusting them.